Behind The Brand

FOUNDED IN 2021

Sonn. founded by British Designer Francesca Armstrong creates effortless and timeless pieces for both Men and Women.
Established in Bali, Our garments are made exclusively in our own bali based factory.
Quality and finishing is the foundation for all our products and we operate a ethical and slow-fashion model, creating pieces that last.

PRODUCED IN BALI

We operate our own ethically run factory, ensuring all pieces are of the highest quality and enabling us to go from sketch to store.

SLOW FASHION

Our business model is designed around creating small batch collections of each of our pieces, which we increase based on demand. Ensuring limited waste and enabling us to continually develop exciting new styles for our customers.

FEMALE OWNED

Sonn. is a solely female owned brand, with women taking centre stage in all key leadership positions. Our aspiration is to inspire other young women that anything is possible.

FRANCESCA ARMSTRONG

MEET THE DESIGNER

British Designer Francesca Armstrong, trained at both Central St. Martins and Kingston University in London, where she found her passion for designing timeless, wearable pieces, with the objective of effortless style.

'sonn.' named after her childhood nickname, was born in 2021 during the pandemic, when a vacation to Bali ended up in a life changing move.

THE SONN. WOMAN

Sonn. by British designer Francesca Armstrong, epitomizes
timeless style reimagined for the contemporary woman. Effortless capsule
essentials, pieces transition seamlessly from day to evening. Harmonizing
modern tailoring with feminine silhouettes for a playful reinterpretation of
classics. Established in Bali, Sonn. celebrates natural fabrics and neutral
tones, embodying versatility with sophistication.

SONN.

our collections

Co-ordinating business / causal sets designed to be mix and matched and perfect to take you from the boardroom to the bar.

sonn. city

Co-ordinating business / causal sets designed to be mix and matched and perfect to take you from the boardroom to the bar.

sonn. denim

Re-engineered Classics

sonn. island

Resort Line - Dresses and separates ideal for elegant events and vacation nights.

sonn. comforts

Cosy, comfortable loungewear. Because we don't just design pieces for going out...but also stylishly cool clothes you can wear at home.

sonn. menswear

Resort Casual Menswear...Because who doesn't love a well dressed man.

bali

flagship store

In 2023 we opened the doors to our first flagship store in Bali!
Located in the fashionable hotspot Canggu, K'ATELIER is our creative hub to showcase our latest collections and try out new styles.

HIGHLIGHT